iPhone 14 Pro and Pro Max
Pro. Very pro.

A magical new way to use your iPhone has arrived. The new iPhones Pro and Pro Max are equipped with a new 48 MP Main camera with up to 4x higher resolution and four zoom options. Cinematic mode now shoots in 4K HDR at 24 fps, the industry standard. The screens are 6.1-inch and 6.7-inch Super Retina XDR. The Dynamic Island feature changes the way you view alerts and activities, and with the Always On screen, essential information is always at hand. The A16 Bionic processor is the brains behind the 48 MP Main camera, Always On display and more. The iPhone 14 Pro and Pro Max are coated in an ultra-resistant Ceramic Shield. Surgical grade stainless steel. They are also water and dust resistant. The iPhone 14 Pro and Pro Max are 5G, so they give you lightning-fast downloads and high-quality streaming.features .

iPhone 14 and 14 Plus
Big. It's very big.

The iPhone 14 and the gigantic iPhone 14 Plus have arrived. They include key innovations such as revolutionary security features, the longest battery life ever and the ability to take spectacular low-light photos. And they come in five fantastic colors. One of the new features is the accident detection that asks for help for you whenever you can't do it. If iPhone 14 detects that you've had a serious car accident, call 112 and notify your emergency contacts. With significant improvements to the Main camera and image processing, you'll be able to take amazing photos in all types of light, even in the darkest of environments. Whenever you're hiking a mountain trail or chasing your kids in a park, Action mode lets you record smoother videos with the camera at hand.

Apple Watch Ultra
Ready for Adventure

The most robust and versatile Apple Watch ever has been announced. With a very resistant titanium case, high-precision dual-frequency GPS, up to 36 hours of battery life, connection to the mobile network and three bracelets made for athletes and adventures of all kinds.To create the most advanced sports watch ever, the Apple down to the last detail until you reach unparalleled performance. Titanium strikes the perfect balance between weight, strength and corrosion resistance. The new case lifts up to contour the flat sapphire crystal glass and protect it from side impacts. The Digital Crown and side button are now larger and easier to use, even with gloves. The Apple Watch Ultra has a battery life of up to 36 hours in normal use, and up to 60 hours in low power mode.

Apple Watch 8
A big leap for your health.

Your partner of all hours is more powerful. Temperature detection for detailed information about women's health. Greater peace of mind with Accident Detection. Various stages of sleep to better understand the cycles. The future has never been so healthy. With unrivaled clarity and color accuracy, the Retina Always On Full Display is brilliant in every way. Brighter dials make it easy to read, even with the wrist at rest. Accident Detection automatically calls emergency services in the event of a serious car accident. Fall Detection asks for help from you if there is no reaction from you. And to activate emergency SOS, just press a button. The built-in fitness programs will get you moving in a thousand and one ways. Customize your workouts with new workouts and advanced metrics from the improved Workout app. Call, text and listen to streaming music..

Apple Watch SE
Much more at your wrist.

Powerful sensors for detailed health and fitness information. Innovative security features. Even easier connections. Faster dual-core processor for better performance. The Apple Watch SE is a world of functionality. And more affordable than ever. Available in Midnight, Starlight and Silver. S8 SiP processor, with 20% faster performance. And a redesigned rear case, manufactured to reduce the carbon footprint by more than 80%. Choose from dozens of Apple watch faces and new Nike options. Nothing at ease thanks to water resistance. Choose from dozens of exercises in the enhanced Workout app. And see real-time metrics on Fitness+..

AirPods Pro (2nd generation)
It's a whole new sound.

AirPods Pro have been redesigned and now offer an audio experience that's hard to match. Active Noise Cancellation and Adaptive Transparency have gained a new power to reduce outside sound, Spatial Audio creates highly personal environments and touch control lets you adjust the volume with a swipe of your finger. And even autonomy took a leap. One charge is enough for the battery to last for 6 hours. Apple's new H2 processor is primarily responsible for the AirPods Pro's incredible capabilities and fabulous sound quality. It works together with a custom-made transducer and amplifier to develop crystal-clear highs and deeper lows with exceptional definition. Sounds are clear and vibrant like you've never heard before.

iPad Air
Vibrant power.

With advanced technologies like True Tone, a wide P3 color gamut and anti-glare coating, the 10.9-inch Liquid Retina display lets you immerse yourself deeply in whatever you're reading, watching or creating. The revolutionary M1 processor has arrived in the iPad Air. With an 8-core CPU that delivers up to 60% faster performance than the previous generation, the new iPad Air has the power to give and sell. The 12 MP Ultra wide-angle front camera includes Center Frame. You'll be able to make more natural video calls and develop more creative content. When you move, the camera automatically adapts so you're always in the center. The rear camera is a 12MP wide-angle camera, perfect for taking photos and recording 4K videos. And you still have the possibility to connect to ultra-fast 5G wireless networks.features .

Mac Studio
A creative force.

Mac Studio is the big news on Mac desktops. It combines prodigious performance, more connection possibilities and innovative power in an incredibly compact form factor that lets you have a complete studio wherever you want. And it all starts with deciding whether you prefer the ultra-fast M1 Max processor or the new M1 Ultra, the most powerful ever in a personal computer. Built on two M1 Max processors, the M1 Ultra allows you to perform very demanding tasks, such as complex particle simulations or the rendering of gigantic 3D environments, until now impossible to perform. And with twice the resources of the multimedia content engine, the M1 Ultra is capable of playing up to 18 streams of ProRes 422 8K video, something never seen before on a personal computer. the 19, 7 cm2 that the Mac Studio occupies hides a revolutionary thermal system that allows the M1 Max and M1 Ultra processors incredible performance speeds in the most demanding tasks and in almost absolute silence. 

Studio Display
A dream in 5K.

Studio Display engages and impresses from the first moment, as if opening a window to new worlds. With an elegant full screen, it gives you features that let you do and see everything in stunning colors and an absolute degree of detail. This monitor has a 12 MP Ultra wide-angle camera that allows for a 122° field of view. Apple Processor Center Frame debuts on Mac, keeping all participants at the center of the picture for more natural video calls. And if someone joins or leaves the call, the image adjusts as well. Three studio-quality microphones ensure your voice is always clear and crisp during video calls and recordings. Four force-cancelling woofers produce rich, structured bass while minimizing distortion, and two high-performance tweeters with crisp mids and crystal-clear highs. It's the highest fidelity ever in a speaker system built for the Mac. 

iPhone SE
Power XL. SE price.

At the heart of the iPhone SE is the same powerful A15 Bionic processor as the iPhone 13. The A15 Bionic processor improves everything on every level. The apps load in a flash and work flawlessly. A highly efficient processor, improved battery and iOS 15 work together to increase autonomy. When you run out of battery, all you have to do is place the iPhone SE on a wireless charger. Or plug into a 20W or higher adapter to get 50% battery life in 30 minutes. With 5G technology everything is faster, from live streaming to multiplayer gaming and video sharing. Even HD FaceTime calls or SharePlay work seamlessly wherever you are. iPhone SE resists spills from liquids like water, soda, coffee, tea and juice. Captures a huge amount of detail in videos, such as contours, shadows and highlights, even at dusk.